Marketing Turkey joined forces with Black Studio, Turkey's first awarded metaverse company, to present a different concept with augmented reality technology at The One Awards, organized for the ninth time this year. Thor's hammer, used in this year's concept for The One Awards, came to life with the creative team of Black Studio. Last night at The One Awards, the awards given to the most hardworking brands and their agencies with a glorious event again this year. On this highly anticipated night, we carried out very special works with AR technology for the reputable brands of the year and their agencies that gained their reputation. Ata Güneş, Black Studio manager and CEO, explained this process with these words: “After our meeting with the Marketing Turkey team, we were impressed by the hammer image used in the promotion of The One Awards 2023 Award Night, and decided to revive the billboards that will take place at the awards night in the virtual world. Using the visual recognition feature of AR technology, the animated 3D model of Thor's Hammer, the logo oft he awards, which colored the concept of The One Awards this year, came to life without the need to download any application via QR code that works on billboards. In this process, in the first stage, the hammer model specially designed by our 3D artists was prepared together with its rig, texture and shading, and its animation was added. In the second run, software studies were carried out to enable the cameras of mobile devices to detect this image only when they see the image. Thus, the guests who came to the event had the opportunity to experience this very easily with smart devices. In addition, the video animation version of this beautiful work was prepared and shown at night and before.”

Marketing Turkey joined forces with Black Studio, Turkey's first awarded metaverse company, to present a different concept with augmented reality technology at The One Awards, organized for the ninth time this year.

We Strengthen Our Strenght With Thor's Hammer

The metaverse is a virtual reality world created on the internet that can be visited by people in real time. This world has the potential to be a place where people can do things that they cannot do in real life, which is why it is seen as the future of the internet. For example, in the metaverse, people can work on types of jobs that they couldn't in real life, make new friends, and even travel to places they couldn't go in person. The metaverse can also be experienced through the use of virtual reality headsets or other devices, which allows for a more immersive experience in the virtual world. This makes the metaverse even more attractive. There are several reasons why the metaverse could become an important part of the internet in the future. Firstly, the metaverse allows for people to spend more time and do more on the internet. Time spent on the internet is often tied to activities like being exposed to ads and making money, which makes the metaverse an attractive option for internet companies as well. The metaverse also has the potential to improve communication and interaction among people. There are many barriers to communication in real life, but these barriers are eliminated in the metaverse, allowing for easier communication among people. This could lead to people being more inclined to spend time in the metaverse. In conclusion, the metaverse has the potential to be a platform that allows for more time spent on the internet, more activity on the internet, and improved communication among people, making it a possible future for the internet.

The metaverse is a virtual reality world created on the internet that can be visited by people in real time. This world has the potential to be a place where people can do things that they cannot do in real life, which is why it is seen as the future of the internet.

The future of the Internet : Metaverse

Augmented Reality (AR) is an experience that integrates digital content into the real world directly. Companies use AR for various purposes, including education, marketing, customer service, e-commerce and much more. In education, AR can be used to provide interactive and immersive learning experiences for employees. For instance, a company could use AR to train technicians on how to repair complex machines by allowing them to see and interact with virtual representations of equipment. It enables them to complete their orientation process more memorable and accurately. It can also be used in marketing field to create an impressive impact on customer opinion. For example, brands in the fashion industry can use AR to enable customers to virtually try on clothes and see how they look before making a purchase. This can reduce returning problems which almost every brand has. Integrating AR into brands can help engage customers and improve their perception of your brand for companies that want to stand out by being dynamic, forward-thinking, and customer-centric. However, the vast majority of people aged 16 to 44 are aware of AR technology. Building a market-ready AR experience for your business will be a key step. Plus, with advances in technology and reductions in development costs, creating an AR experience will cost less than you might imagine. Starting your AR campaign doesn't require a large capital investment either. Gartner, a market research institute, estimates that 15% of organizations with more than $1 billion in revenue will use AR by 2025.According to research, AR continues to establish itself as a popular form of marketing and advertising and is expected to reach $8.8 billion by 2023.Considering that AR advertising has proven to be far more effective than other marketing channels, showing conversion rates of 20% to 80%, it's likely to happen.

Augmented Reality (AR) is an experience that integrates digital content into the real world directly. Companies use AR for various purposes, including education, marketing, customer service, e-commerce and much more.

Benefits of AR to Companies

We renewed our Black Studio website 4 months ago with our in-house web development team, making use of the latest technologies, and brought it together with a brand new face that reflects us. As Black Studio Metaverse Company, we help brands go where they want to be in the Metaverse and accompany their digital transformation journey. We create special campaigns for the brands we have worked with in this journey and carry them to the future. We have brought innovations to our site in order to convey this aim to our current and potential customers, to introduce our services more closely, to announce the news from us quickly, and to reach an up-to-date infrastructure that can constantly renew itself. We won a gold award from the 18th Davey Awards, which was concluded yesterday. The Black Studio website also won a gold award at the Marcom Awards announced last week. Thus, our website was deemed worthy of 2 international awards within 4 months.

We renewed our Black Studio website 4 months ago with our in-house web development team, making use of the latest technologies, and brought it together with a brand new face that reflects us.

Look At The Future With Our Eyes!

<div title="Page 2">Black Studio CEO Ata Güneş was the guest on the Gün Ortası program hosted by Ahu Orakçıoğlu on Ekotürk TV. Güneş talked about the future of Metaverse and its new projects. &nbsp;</div><div title="Page 2">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Having established collaborations with major advertising agencies such as StandbyMe, Havas Istanbul, and Senfonico in 2022, Black Studio continues to carry brands to the Metaverse and NFT universe. It carries out the entire process in-house, from software to design, from project planning to moderation.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;All desired projects are implemented end-to-end on popular metaverse platforms such as Horizon World, Decentraland, The Sandbox, Roblox, and Spatial.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Future of Metaverse&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;It remains inevitable to invest in the metaverse, which is seen as the heir of the Internet. As a result of research, Meta also stated; It is predicted that the economic size of Metaverse will be 10 Trillion Dollars in the next ten years. The world's general trade volume is already around 30 trillion dollars, which means that the metaverse will correspond to 1/3 of world trade.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1 out of every 2 people in Turkey has heard of the concept of the metaverse, and 60% of the population is ready and eager to experience the metaverse. It is thought that verticals such as art, fashion, education, and e- commerce will fully affect our daily lives.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Black Studio's new project is Intent Land!&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Talking about their new project, Intent Land, Güneş&nbsp;said, "We are bringing the world of the show to the metaverse, we will bring interactive entertainment to all people without any additional software or hardware. Artists will go to their concerts in special outfits that convey movement data, and the concert will be in Intent Land at the same time.”&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;At Intent Land, participants will be able to watch concerts without leaving their homes. The artists will perform both in the real-world concert venue and on the virtual stage in the metaverse universe specially designed by Intent Land, with the clothes and sensors they wear on them that transmit the movement data.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The first event, which is designed as an innovative and pioneering project, is planned to be realized with the ticketing brand PASSO with 9 million users.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;First event coming soon! If you want to be the first to hear about campaigns and concerts, don't forget to <a href="https://intent.land/register/" rel="noopener noreferrer" target="_blank">sign up</a> for Intent Land&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</div>

Black Studio CEO Ata Güneş was the guest on the Gün Ortası program hosted by Ahu Orakçıoğlu on Ekotürk TV. Güneş talked about the future of Metaverse and its new projects.

Black Studio CEO Ata Güneş talked about Metaverse and Intent Land at Ekotürk

<h2 title="Page 1">Black Studio Named a Gold Winner in 2022 MarCom Awards &nbsp; &nbsp;</h2><div title="Page 1">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</div>We have been awarded the Gold Award in the category of Digital Media | Website | Marketing, PR, and Advertising Agency with the Black Studio Website, which we have made in-house with all thedesign and software processes.And also…Elle Style Awards, which has been bringing the awards together with the style owners for 8 years, brought the awards to the owners not only physically but also at Decentraland metaverse in itsevent in 2022.Elle x M.A.C Cosmetics Style Awards, which took place in the Metaverse and was recorded as the first hybrid award ceremony, received an Honorary Award in the Virtual/Augmented/Mixed RealityCategory by MarCom! About MarCom Awards:Administered and judged by the Association of Marketing and Communications Professionals (AMCP), MarCom Awards is an international creative competition that recognizes outstandingcreative achievement by marketing and communication professionals. Judging is based on work from those whose talents exceed a high standard of excellence and serves as a benchmark forthe industry.<div title="Page 1"> <h2 title="Page 2">We've got awards from the Davey Awards!&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</h2><div title="Page 2">The Davey Awards, organized by the International Academy of Visual Arts (IAVA) in 7 different categories in the USA every year, aim to reward excellence in creativity. In addition to being a 360-degree creative agency, Black Studio, which has been positioned as a Metaverse Company for the last 1 year, has won 2 Gold and 2 Silver Awards with its projectsat the Davey Awards 2022 which is organized by the International Academy of Visual Arts (IAVA) in the USA. We were deemed worthy of the Gold Awards in the "Online Film &amp; Video Category" with the promo film of the Metavision project, which was realized as a metaverse platform, and in the "Website for Brands"category with the Black Studio’s Website. We received a Silver award in the "Virtual &amp; Remote Experiences" category Elle Style Awards x M.A.C Metaverse project, which was published in both physical and metaverse,and in the "Consumer Products / Services for Website" category with Black Sea Region electricity distribution company YEPAŞ’s website. We would like to thank all our team who contributed and congratulate our customers.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</div>&nbsp; &nbsp;&nbsp;</div>

We have been awarded the Gold Award in the category of Digital Media | Website | Marketing, PR, and Advertising Agency with the Black Studio Website, which we have made in-house with all the design and software processes. 

Black Studio Continue to Win International Awards

&nbsp;More award news from us ☺&nbsp;W³ Awards, one of the most prestigious awards of the web world today, organized by the New York International Academy of the Visual Arts (IAVA), which is held once a year, have announced this year's results. As a result of the evaluations, we won the <a href="https://www.w3award.com/winners/list/view/?event=1054&amp;award=2&amp;_p=5" rel="noopener noreferrer" target="_blank">SILVER WINNER</a> award in the category of&nbsp;Consumer Goods with the Gap Pazarlama Web Site.&nbsp;&nbsp;You can find the full list of award winners <a href="https://www.w3award.com/winners/list" rel="noopener noreferrer" target="_blank">here</a>.&nbsp;With this award from the W³, we increased the number of awards we won in both national and international arenas to 10 in this year.

More award news from us ☺
 
 
W³ Awards, one of the most prestigious awards of the web world today, organized by the New York International Academy of the Visual Arts (IAVA), which is held once a year, have announced this year's results. As a result of the evaluations, we won the SILVER WINNER award in the category of Consumer Goods with the Gap Pazarlama Web Site.

Another Award to Black Studio from W³ !

We have some good news from the&nbsp;Black Studio team. We have recently announced that we are awarded by BrandVerse Awards as "Turkey’s first awarded Metaverse Agency". We are here with our new award once again and this time from America! In the previous days, we applied to the dotCOMM Awards, the most prestigious international award competition, in 5 categories with our 4 different projects. And we came back with 5 AWARDS OUT OF 5. We won 2 GOLD and 3&nbsp;PLATINUM&nbsp;Awards. <h2 dir="ltr">So who is dotCOMM?</h2> dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication.The dotCOMM Awards are evaluated by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communications industry. <h2 dir="ltr">So, which of our projects has (AMCP) evaluated us?</h2> INFOVERSE METAVERSE project Digital Marketing &amp; Communication Campaigns | In the Interactive Brand Experience category, we presented our N KOLAY HALF MARATHON project to Digital Marketing &amp; Communication Campaigns | In the Brand Awareness Campaign category, we present our METAVISION project to Website | In the Business to Business category, METAVISION Website | In the category of Online Publication, we presented our YEPAŞ project on Website | Evaluated in the category of Business to Consumer. As a result of the evaluation, we were awarded the INFOVERSE METAVERSE, YEPAŞ projects GOLD, N KOLAY HALF MARATHON, and METAVISION projects PLATINUM awards.

We have some good news from the Black Studio team. We have recently announced that we are awarded by BrandVerse Awards as ‘Turkey’s first awarded Metaverse Agency’.

We have some good news from the Black Studio team. We have recently announced that we are awarded by BrandVerse Awards as ‘Turkey’s first awarded Metaverse Agency’. We are here with our new award once again and this time from America!

Black Studio won 5 Awards from dotCOMM!

Metaverse Agency Enrich Black Studio was awarded the gold award at the Brandverse Awards, one of the most prestigious competitions in the marketing and communication sector.Enrich Black Studio, a metaverse agency based in New York and Istanbul, won the gold award in the "Using Metaverse" category at the Brandverse Awards. Enrich Black Studio; won the award with the “N Kolay &amp; IBB Metaverse Press Conference” campaign. The winners of the competition were approved by Deloitte Turkey and received their awards at a ceremony held in Istanbul. Black Studio Director Ata Güneş stated that it is very important for them to receive a gold award from the Brandverse Awards and said that they broke new ground in the award-winning project. He said that they organized the "first hybrid press launch" by carrying the "<a href="https://blackstudio.agency/works/n-kolay-half-marathon/" rel="noopener noreferrer" target="_blank">N Kolay Istanbul Half Marathon</a>", which was held in cooperation with Aktif Bank and IMM (Istanbul Metropolitan Municipality), to the <a href="https://blackstudio.agency/metaverse/" rel="noopener noreferrer" target="_blank">metaverse</a> in the past months. <img src="https://panel.blackstudio.agency/storage/app/media/uploaded-files/Image%20from%20iOS.jpg" style="width: 100%;" class="fr-fic fr-dib"> “Aktif Bank became the first Turkish bank to take its place in the metaverse”Ata Güneş stated that as a company, they have supported the creation of their own particular metaverse areas since the beginning of the year, and said, “We are implementing all the projects requested for brands on popular metaverse platforms such as Decentraland, Sandbox, Roblox, Spatial. We introduced companies from many different sectors such as finance, technology, and retail to the metaverse world. We organize events, organizations, conferences, meetings, and exhibitions on the platforms we have created, both closed and open meta.” Stating that they opened a metaverse branch of a bank for the first time in Turkey on June 6.Güneş continued: “By building a building for Aktif Bank in Decentraland, we created a new touch point for their customers. With this project, Aktif Bank became the first Turkish bank which takes place in the metaverse.”&nbsp;Güneş concluded his words: “Just as the internet was not built by a single company or an organization, the metaverse universe will not be too. In order to realize this mission, our aim is to have the brands that we will work with have an important place in shaping the future. We want to improve the ecosystem. For this reason, we carefully select companies that we can work with among different proposals.” &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<iframe width="100%" height="500" src="https://www.youtube.com/embed/1F9UFO85ys0" title="YouTube video player" frameborder="0" allowfullscreen=""></iframe>&nbsp; &nbsp;&nbsp;

Metaverse Agency Enrich Black Studio was awarded the gold award at the Brandverse Awards.

Metaverse Agency Enrich Black Studio was awarded the gold award at the Brandverse Awards, one of the most prestigious competitions in the marketing and communication sector.

First Awarded Metaverse Agency, Enrich Black Studio

The concept of NFT stands for "Non-Fungible Token". NFT, which can also be referred to as a type of cryptocurrency, can represent a valuable asset, unlike other types of cryptocurrency, except for classical definitions. It is a digital asset that cannot be changed, has value, and is collectible. NFTs act as bridges in the metadata database and facilitate identity, community, and social experiences in the metadata database. For example, commodities that can exist in the digital environment and belong to the property of a person can fall into the NFT class. In this sense, NFTs see value as a commodity or product rather than a cryptocurrency. One of the main reasons for their similarity with cryptocurrencies is that NFTs are also connected to a blockchain-based structure, such as Bitcoin or Ethereum. &nbsp;NFTs are mainly products that see collection value. For example, playing cards, which were very popular in the old days, can correspond to NFT in a digital environment. Another difference between NFT and cryptocurrencies is that each NFT is unique and can be designed differently.

The concept of NFT stands for Non-Fungible Token. NFT, which can also be referred to as a type of cryptocurrency, can represent a valuable asset, unlike other types of cryptocurrency, except for classical definitions. It is a digital asset that cannot be changed, has value, and is collectible. NFTs act as bridges in the metadata database and facilitate identity, community, and social experiences in the metadata database.

What is NFT?

Sign of an unpredictable future. The Metaverse is a space where imagination is unlimited, created by connecting digital environments located in virtual 3D. The meta-universe is a parallel world where people, in addition to socializing, can work, invest and create their reality.&nbsp; The word Metaverse was formed by the combination of the words "meta" (meaning beyond) and "universe". The Metaverse allows people to experience many experiences that they can do and gain in the physical world in a 3D universe as well. The concept, first mentioned in Neal Stephenson's cyberpunk novel “Snow Crash” in 1992, is defined as a digital space that people access using virtual reality glasses and a fiber-optic network. The cryptocurrency world, on the other hand, has taken this concept to another dimension and given it a new meaning. It has become very easy to be in 3D virtual universes or simpler applications with devices that can be connected to the Internet and to engage in trading activities here as in real life thanks to blockchain technology. As interest in these projects is increasing, Metaverse projects are also taking first place among the winners in the crypto world in recent months. Metaverse games and platforms, on the other hand, are gradually developing and attracting more and more users. A virtual environment that will exist continuously and can be accessed from multiple platforms and devices. Besides, it will continue to improve and change.

Sign of an unpredictable future. The Metaverse is a space where imagination is unlimited, created by connecting digital environments located in virtual 3D. The meta-universe is a parallel world where people, in addition to socializing, can work, invest and create their reality.

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